Market May — Week 2
Last week: ✅ Customer Personas
This week: 🚀 Go-To-Market (GTM)
Why GTM Matters
Building is easy. Selling is the real challenge.
A GTM strategy is your plan to reach the right people with the right message—through the right channels.
It covers:
- Target Persona
- Messaging + Channels
- Conversion Path
Done right, it saves time, avoids guesswork, and gets you early traction.
For Indian Startups
Many go too broad—or depend on referrals and LinkedIn alone.
Instead:
- Focus on a niche
- Offer specialized value
- Get fast feedback
Example: At OSDB, we focus on performance tuning only for on-prem/customer-managed databases. Not RDS, not cloud databases, or managed databases. Narrowing focus = better results.
GTM in Action: Meet Prasanna
Startup: B2B finance automation tool
Her plan:
- Persona: Finance heads (Series A)
- Channels: Cold email + LinkedIn + webinars
- Hook: “Cut invoice follow-ups by 70% in 30 days”
- Proof: 3 quick case studies
Result: 20 demos → 3 pilots → 1 paid customer
The 4-Part GTM Framework
- Pick a Beachhead — one clear persona
- Craft the Hook — pain + benefit + proof
- Choose 2–3 Channels — start lean, test fast
- Build Feedback Loops — weekly reviews, refine quickly
Don’t Make These Mistakes
❌ Waiting for perfection
❌ No clear sales path
❌ Too many messages
❌ No feedback tracking
Stay focused. Stay scrappy.
Bonus: GTM via Community
GTM doesn’t always need ads.
✅ Speak at events
✅ Partner with tech providers
✅ Share case studies, whitepapers
✅ Contribute to open source and forums
Final Check
Can your team answer these in 2 mins?
- Who’s our beachhead persona?
- What’s our hook?
- What channels are we using?
- Are we getting weekly feedback?
If not—pause and reset.
Next Week: How to price smartly using real examples and simple templates.
Stay tuned!